Brand Design / Graphic Design / Website Design

Brand design has a habit of taking itself very seriously.

I try not to.

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Not because it doesn’t matter.  It does.  But the best brands usually have something human about them.  A personality.  A point of view.  A reason to exist beyond looking important on LinkedIn.

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I’m interested in that bit.  The part where strategy, design and instinct all meet somewhere in the middle and start to feel like an actual identity.  Something with a spine.  Something people can recognise, remember and hopefully care about.