SUT

SUT, the Society for Underwater Technology, has been connecting the global underwater technology community for nearly 60 years. Today, it brings together people across disciplines, industries and continents through a shared passion for exploring, understanding and protecting the ocean. The goal of the rebrand was to create a more modern, connected identity that better reflected this role and engaged a wider audience. At the heart of the identity is a mark that captures the dual essence of SUT. The upper half represents the world where its global community of experts, innovators and enthusiasts lives, connects and collaborates. The lower half dives beneath the surface, symbolising curiosity, discovery and innovation that helps drive change. Developed in collaboration with Koded, this thinking shaped a modular identity system and a digital platform that went far beyond a traditional website. Integrated with Agilebase, it gave members one connected experience to manage memberships, renew subscriptions, book events, purchase publications and access relevant content, while reducing admin for the SUT team. A brand and digital experience built to support SUT’s next chapter and the global community it serves.