Eighteen24

Eighteen24’s identity had to reflect the scale and ambition of the business. As industry leaders in student DOOH, the brand had to feel confident and credible, while still feeling fresh, youthful and relevant to both students and brands. Their vision is simple, to connect brands with Student Gen Z, the influencers of today and the change makers of tomorrow. A sharp, screen-inspired logo, vibrant colour palette and bold graphic system create a visual identity that gives the business a sharper, more confident presence built for impact across campus screens, presentations and brand communications. Most importantly, the identity is built to resonate with a generation that values individuality, authenticity and purpose. The project also extends into the website, designed in collaboration with Cogs & Springs, creating a more cohesive brand experience that better reflects Eighteen24’s role at the heart of student media.